01+
Brand & Identity
Visual systems built to hold together at every scale.
- Brand systems
- Guidelines
- Campaigns
- Typography
- Social
Hello, I'm
Mohamad Hussein Abdullatif
Software Engineer. AI Workflows Builder. Creative & IT Specialist.
BRAND SYSTEMS+MOTION+UI/UX+AI WORKFLOWS+WEB DEV+ERP / ODOO+
Engineer by training. Designer by instinct. Builder by default.
Software Engineer and Creative Technologist with 4+ years of experience across web development, AI-powered workflows, and Odoo ERP implementation, with a creative background in brand identity, motion graphics, UI/UX design, and digital marketing.
Driven by curiosity and a fast-learning mindset — always picking up new tools and technologies, digging into problems other people skip past, and building the solution end-to-end rather than just proposing one. Comfortable moving between code, systems, and design to get there.
ERP · 2025 — Present
AZI Shop — Odoo ERP
Order from operational noise
Client
AZI Shop
Timeframe
Freelance, 2025 — Present
Brief
AZI Shop was running on an old, outdated PHP-based system that caused constant problems. After consultations with their accounting team and a proper needs study, they moved to Odoo Enterprise.
My role
Odoo ERP Implementer
Tools
Odoo Enterprise · odoo.sh · GitHub · WhatsApp API · Payment gateway
Reflection
Responsible for the end-to-end implementation: training, development, data migration, distributing roles and permissions, process automation, system integration, and module configuration across inventory, sales, purchasing, expenses, and e-signatures. Built and configured on the odoo.sh development environment, connected to GitHub, following standard implementation practices. Also integrated a payment account and developed a custom module to automate payment operations, plus a WhatsApp API integration with automated templates for invoice creation, payment requests, and payment reminders. This solved several recurring problems for the business: reporting accuracy, easier follow-up, and clearer task delegation across the team.
An end-to-end Odoo Enterprise implementation replacing a failing PHP system — migration, automation, integrations, and the SOPs around them.
Social Content
Ahmad Al-Khairi — Social Media Designs
Client
Ahmad Al-Khairi — a CTC club initiative
ERP · 2025 — Present
AZI Shop — Odoo ERP
Order from operational noise
Client
AZI Shop
Timeframe
Freelance, 2025 — Present
Brief
AZI Shop was running on an old, outdated PHP-based system that caused constant problems. After consultations with their accounting team and a proper needs study, they moved to Odoo Enterprise.
My role
Odoo ERP Implementer
Tools
Odoo Enterprise · odoo.sh · GitHub · WhatsApp API · Payment gateway
Reflection
Responsible for the end-to-end implementation: training, development, data migration, distributing roles and permissions, process automation, system integration, and module configuration across inventory, sales, purchasing, expenses, and e-signatures. Built and configured on the odoo.sh development environment, connected to GitHub, following standard implementation practices. Also integrated a payment account and developed a custom module to automate payment operations, plus a WhatsApp API integration with automated templates for invoice creation, payment requests, and payment reminders. This solved several recurring problems for the business: reporting accuracy, easier follow-up, and clearer task delegation across the team.
An end-to-end Odoo Enterprise implementation replacing a failing PHP system — migration, automation, integrations, and the SOPs around them.
Brand Identity · Ongoing
COZMO — Brand Identity
My independent creative playground
Client
COZMO Studio
Timeframe
Ongoing
Brief
COZMO is my independent creative playground — where I explore branding, motion, and AI-assisted production, and test new ways to build creative work on my own.
My role
Founder & Creative Director
Tools
Illustrator · Photoshop · After Effects
Reflection
COZMO STUDIO is a creative micro-agency I founded and run independently. This is the brand identity side of the work: the logo system, visual identity, and how the studio presents itself.
The logo system, visual identity, and self-presentation of the creative micro-agency I founded and run independently.
Social Content · Ongoing
COZMO — Social Content
How the studio shows up
Client
COZMO Studio
Timeframe
Ongoing
Brief
The social content side of COZMO — how the studio shows up and communicates on Instagram.
My role
Founder & Content Designer
Tools
Instagram · Adobe CC · After Effects
Reflection
Handles content design, visual direction, and posting for COZMO's own channels, applying the same brand system built for the studio's identity.
Content design, visual direction, and posting for COZMO's own channels, applying the studio's brand system.
Web Development · Ongoing
COZMO — Website
The studio, built by the studio
Client
COZMO Studio
Timeframe
Ongoing
Brief
Designed and built cozmostudio.net — COZMO's own site, from structure through to final execution.
My role
Founder, Designer & Developer
Tools
Web Development · Figma
Reflection
Everything on the site — the design direction, the build, and the overall feel — was done independently, as an extension of the COZMO brand identity.
cozmostudio.net — designed and built end to end as an extension of the COZMO brand identity.
Brand Identity
ctrl.w — Brand Identity
A studio named after a shortcut
Client
ctrl.w
Timeframe
Freelance
Brief
Full brand identity and social media design for ctrl.w, a tech-and-design-oriented studio whose name plays on the keyboard shortcut.
My role
Brand & Social Media Designer
Tools
Illustrator · Photoshop
Reflection
Built the identity around a typographic mark shaped like a keyboard key, meant to reflect the studio's link between technology and graphic design. Delivered the logo language and grid, a perspective lockup, horizontal and mini logo variants, a custom font pairing, a black-and-white version, a repeating pattern, and a set of social media post templates.
Full brand identity and social media system for a studio working at the seam between technology and graphic design.
UI/UX · 2025 — 2026
Editorial App
Research first, screens second
Client
Armada Retail Concept (RIVA)
Timeframe
2025 — 2026
Brief
Editorial is an e-commerce platform built on Magento, with dedicated iOS and Android apps.
My role
UI/UX Designer
Tools
Figma · Magento · iOS / Android
Reflection
The process started with competitor research and an audit of existing apps in the market, followed by structured research and stakeholder questions. From there: a moodboard pulling the research together into clear goals, wireframes and custom iconography, then full visual design. The work moved into prototyping and ended with a presentation to the owners and developers.
End-to-end UI/UX for an e-commerce platform on Magento, with dedicated iOS and Android apps.
Brand Identity
German World Center — Brand Identity
German engineering, Kuwaiti storefront
Client
German World Center — Sanitary Tools & Contracting
Timeframe
Freelance
Brief
Brand identity and ongoing social media content for German World Center, a Kuwaiti company specializing in sanitary tools, water heaters, filtration systems, and contracting services.
My role
Brand & Social Media Designer
Tools
Illustrator · Photoshop
Reflection
Designed the logo — a globe-and-water-drop mark carrying the German flag's colours — and built out a full social content system around it: business info posts (hours, location, warranty, about us), product showcases (water heaters, filters, pumps, shower systems), and promotional/offer campaigns.
A globe-and-water-drop mark and the ongoing social content system built around it, from product showcases to offer campaigns.
Media Buying
Golden Gate — Media Buying
Built the account, then bought the reach
Client
Golden Gate for Contracting & Finishing
Timeframe
Freelance, ongoing
Brief
Built and manage Golden Gate's Instagram presence from the ground up — branding, content, and paid campaigns.
My role
Social Media Manager & Media Buyer
Tools
Meta Ads Manager · Instagram · Content planning
Reflection
Developed the account from scratch, designed a dedicated visual branding system for it, and connected it to the Meta ads ecosystem. From the resulting content, ran close to six dedicated ad campaigns. This is an ongoing part of a continuous marketing effort, not a one-off project.
An Instagram presence built from zero — branding, content, and close to six dedicated Meta ad campaigns run off it.
Also designed and produced a downloadable PowerPoint company portfolio booklet, embedded as an asset on the Golden Gate site.
Web Development
Golden Gate — Website
One system, from lead to launch
Client
Golden Gate for Contracting & Finishing
Timeframe
Freelance
Brief
Built a full custom landing page for Golden Gate, integrated with their CRM and developed with SEO in mind.
My role
Web Developer & CRM Developer
Tools
PHP · CRM backend · SEO · Payment gateway
Reflection
Every detail on the landing page — content, structure, project listings — is controllable directly from the CRM, so the client never needs to touch code to update the site. Beyond the landing page, I also developed their CRM further: built an integration with a payment account so they could accept payments directly through the system, and built an expense-tracking system for coupons/vouchers.
A custom landing page driven entirely from the client's CRM, plus payment and expense-tracking work inside the CRM itself.
Brand Identity
Halim Afendi — Brand Identity
Ottoman Istanbul, at the table
Client
Halim Afendi — Turkish Restaurant
Timeframe
Freelance
Brief
Typography-led logo and full social media content for Halim Afendi, a Turkish restaurant concept built around an authentic Ottoman-Istanbul dining experience.
My role
Brand & Social Media Designer
Tools
Illustrator · Photoshop
Reflection
Designed an ornate typographic logo paired with a deep red-and-gold Ottoman visual language, then extended it across a full social content system: the restaurant's story and vision, a menu of selected dishes, and promotional posts styled to match the restaurant's atmosphere.
A typography-led identity and full concept presentation for a Turkish restaurant built on an Ottoman-Istanbul dining experience.
Brand Identity
JUST — Faculty of Veterinary Medicine
An emblem for a faculty
Client
Jordan University of Science and Technology — Faculty of Veterinary Medicine
Brief
Logo design for the Faculty of Veterinary Medicine at Jordan University of Science and Technology — a circular emblem combining the veterinary staff-and-snake symbol with the university's identity.
My role
Logo Designer
Tools
Illustrator
A circular emblem combining the veterinary staff-and-snake symbol with the university's identity, documented as a full 15-page logo system.
Media Buying
LoVoTech
Making technical feel trusted
Client
LoVoTech Kuwait
Timeframe
Freelance
Brief
LoVoTech is a Kuwaiti tech company specializing in CCTV, security systems, and smart home solutions. Managed their Instagram presence end-to-end, from content to paid campaigns.
My role
Social Media Manager & Media Buyer
Tools
Meta Ads Manager · Instagram · Voice-over / Video
Reflection
Recorded voice-overs for several product reels, fixed the highlights and post system, and built a continuous content plan. Connected the account to the Meta ads ecosystem and ran profitable ad campaigns from it.
End-to-end Instagram management for a smart-home and security company, from the content plan through to profitable paid campaigns.
Brand Identity · 2025 — 2026
RIVA — Brand & Campaign
Fashion at retail velocity
Client
RIVA — Armada Retail Concept
Timeframe
2025 — 2026
Brief
RIVA is a women's fashion retail brand under Armada Retail Concept, one of the Gulf's largest retail franchise groups, with 60+ stores across the region.
My role
Brand & Campaign Support
Tools
Figma · Illustrator · Photoshop · After Effects
Reflection
My role on RIVA wasn't limited to one lane. I contributed ideas and creative solutions across the board, coordinated between the outdoor campaign and social media campaign tracks, and oversaw the UI/UX direction for RIVA's internal app — building parts of it hands-on alongside the design work.
Seasonal campaign systems, brand support, and UI/UX direction for a women's fashion brand with 60+ stores across the Gulf.
Social Content
Sada — Social Media Designs
Client
Sada (صدى) — influencer Amal Al-Tadmori
Brand Identity
Strawberry Kingdom — Brand Identity
A kingdom drawn from one fruit
Client
Strawberry Kingdom
Timeframe
Freelance
Brief
Full brand identity for Strawberry Kingdom (مملكة الفراولة — "The Real Taste of Strawberry"), a Saudi-based brand.
My role
Brand & Logo Designer
Tools
Illustrator · Photoshop
Reflection
Built the complete identity system from the logo language up: a geometric triangular mark drawn from the strawberry's own shape, a dedicated colour palette (deep green, pink/red, black), primary and horizontal logo lockups, a black-and-white variant, a repeating brand pattern, custom Arabic and Latin typography pairing, and mockup applications.
A complete bilingual identity system built up from a single geometric mark, through to pattern, packaging, and stickers.
Brand Identity
Tiffany Cup — Brand & Social
One colour, carried all the way through
Client
Tiffany Cup
Timeframe
Freelance
Brief
Social media design and menu visuals for Tiffany Cup, a soft-serve and coffee concept built around a tiffany-blue visual identity.
My role
Social Media & Menu Designer
Tools
Illustrator · Photoshop
Reflection
Designed a full set of product and promotional posts — soft-serve flavours, iced drinks, coffee, and cookies — plus a price list menu design and pre-launch teaser content ("Coming Soon").
Product and promotional social design, a price-list menu, and pre-launch teasers for a soft-serve and coffee concept.
UI/UX · 2025 — 2026
Wardrobe Fashion App
The same method, a second brand
Client
Armada Retail Concept (Choice Wardrobe)
Timeframe
2025 — 2026
Brief
Wardrobe Fashion is an e-commerce platform built on Magento, with dedicated iOS and Android apps, for Choice Wardrobe.
My role
UI/UX Designer
Tools
Figma · Magento · iOS / Android
Reflection
Same process as Editorial: competitor research and an audit of existing apps, structured research and stakeholder questions, a moodboard synthesizing findings into clear goals, wireframes and custom iconography, full visual design, prototyping, and a final presentation to the owners and developers.
End-to-end UI/UX for Choice Wardrobe's Magento e-commerce platform and its iOS and Android apps.
How I like to work.
02+
Motion & Video
Rhythm, movement, and narrative made for fast attention.
- Motion graphics
- Promo video
- Reels
- After Effects
03+
UI/UX & Product
Interfaces that make complicated work feel direct.
- User flows
- Wireframes
- Prototypes
- Figma
- Apps
04+
AI Workflows
Creative production accelerated through deliberate orchestration.
- ComfyUI
- Stable Diffusion
- ChatGPT
- Gemini
05+
Agentic Development
Code and automation shaped with modern AI development tools.
- Claude Code
- Codex
- OpenCode
- Antigravity IDE
06+
Web Development
Useful digital experiences, from interface through backend.
- HTML/CSS
- PHP
- CRM backend
- Dynamic content
07+
Digital Marketing
Creative decisions connected to audience and performance.
- Meta Ads
- Strategy
- Targeting
- A/B testing
08+
ERP & Operations
Business complexity mapped into systems people can use.
- Odoo
- Migration
- SOPs
- Workflow mapping
Where I've been growing.
01
2025 — 2026Graphic Designer
Armada Retail Concept
RIVA and Choice Wardrobe across social, motion, seasonal campaigns, and internal app UI/UX.
Kuwait02
2025 — Present (Freelance)Odoo ERP Implementer & Business Process Consultant
AZI Shop
ERP implementation, workflow design, data migration, SOP documentation, and technical coordination.
Kuwait03
Jan 2023 — Oct 2024Designer & Student Services
Mickey Mouse Jahra Library
Print design, school and corporate materials, document processing, and technical equipment operations.
Kuwait04
Apr 2022 — Jan 2023Graphic Designer for Printing Services
Digital Future Library
Banner design for schools and companies alongside large-format printing production.
Kuwait05
Aug 2021 — Apr 2022Data Entry & Logistics Assistant
Tahfeez Charity Association
Data organization, visitor communication, and audience support for institutional programs.
JordanEducation
Software Engineering
Jordan University of Science and Technology
JordanScientific High School
Sciences Track
2021JordanCertifications
- Huawei Student AmbassadorHuawei
- Digital Marketing BasicsGoogle Skillshop
- ICDL CertificateEdrak / Queen Rania Foundation
- Functional Skills TrainingTahfeez Foundation
- 246 Volunteer Hours — Entrepreneurship, Education & Environment fieldsNahno Platform
- Entrepreneurship and InnovationCisco Networking Academy
- Introduction to Data ScienceCisco Networking Academy
- C++ AdvancedCisco Networking Academy
- Wordpressyanfaa
- Introduction to agent skillsAnthropic
- Claude Code in ActionAnthropic
- Introduction to subagentsAnthropic
- AI Fluency for BuildersAnthropic
Community / Secondary work
- 01
CTC Student Club
Social media content design for a university student community.
@ctc_just - 02
Ahmad Al-Khairi Charity
Brand identity, logo & social media for a charity fundraising campaign.
@ahmad.ctc - 03
CTC FUN&FUND
Brand identity, logo & campaign visuals for a student fundraising initiative.
just.edu.jo - 04
Just for Just Newspaper
Social media design for a university student newspaper.
@justforjust_newspaper
I like bold ideas, but every visual decision needs structure: grid, contrast, alignment, spacing, rhythm, and consistency.
Explore
Push the idea beyond the first obvious answer.
Structure
Lock the grid, hierarchy, logic, and system.
Produce
Build the assets, motion, interface, or workflow.
Refine
Interrogate every angle, space, rhythm, and detail.
Ship
Deliver a production-ready outcome that holds up.
Have an idea, opportunity, or simply want to say hello?